Minho Aveiro Porto
  • Entrepeneurship: Course Contents
Universidades:
Universidade do Minho
Universidade de Aveiro
Universidade do Porto
 

Entrepeneurship: 2015-16


Lecturers:  Professor João Claro  (INESCTEC and FEUP)

                  Dr Catarina Maia (INESCTEC and FCUP)

Course Summary

Many startups fail because they elaborate sophisticated business plans ‘behind the desk’, but don’t validate their ideas early on with real-life customers. This course provides real world, hands-on learning on what it’s like to actually start an innovation driven company. It combines theory with hands-on practice. The main goal, within the constraints of a classroom and a limited amount of time, is to give students a framework to test the business model of a startup while creating some of the pressures and demands of the real world in an early stage start up. The class is designed to give students the experience of how to work as a team and turn an idea into a company.

Programme

  1. Business Model/Customer Development
  2. Value Proposition
  3. Customer Segments
  4. Channels
  5. Customer Relationships
  6. Revenue Streams
  7. Partners
  8. Resources, Activities, and Costs
  9. Storytelling methods
  10. . Lessons Learned Presentations

Assessment

The evaluation is based on:


  • Presentations of the business model building blocks – 5 presentations (total of 14 points)
  • Lessons learned presentation (4 points)
  • Participation in classes and meetings (2 points)

Student approval requires final evaluation from 10 to 20.


Timetable

Check this file

Contacts

Professor João Claro (jclaro@fe.up.pt)
Dr Catarina Maia (cmaia@fe.up.pt)