Entrepreneuship

Teaching language

Portuguese and English

Objectives

This curricular unit aims to prepare students to understand the process of innovation and technology-based entrepreneurship, enabling them to undertake both on their own and in a corporate context.

Learning outcomes and competences

At the end of the course unit, students should be able to:

1) Understand and articulate the difference between technology, invention and innovation, taking into account public policies on science and technology, innovation and the economic impacts of innovation;

2) Analyze technologies and assess their level of readiness for commercialization;

3) Formulate intellectual property management strategies;

3) Make clear go/no-go decisions regarding the commercial viability of the effort;

4) Develop a transition plan to take a technology to market;

5) Structuring R&D portfolios and the growth of a product portfolio derived from a technology.

6) Understand and analyze market dynamics that condition the appropriation of returns from innovation.

Working method

Presencial

Pre-requirements (prior knowledge) and co-requirements (common knowledge)

None

Program

1. Concepts of intellectual property and strategic management

2. Fundamentals of innovation in technology and research: public policies, the Schumpeterian vision of innovation, basic and applied research, disruptive innovation.

3. Technology transfer: how to move technologies from the laboratory to the market.

4. How to structure R&D portfolios

5. Understanding the customer: jobs to be done, discovery-oriented planning, lean startup and dominant design

Mandatory literature

• Arnal Losilla, J. C ; Creación de Empresas: Los Mejores Textos, 2003
• Bessant, J. e Tidd, ; Innovation and Entrepreneurship, Chichester: John Wiley and Sons., 2007
• Kaplan, J. M. ; Patterns of Entrepreneurship., John Wiley & Sons, 2003
• Timmons, J. A. e Stephen S; New Venture Creation: Entrepreneurship for the 21st Century, 6th edition, McGraw Hill-Irwin., 2003
• Sarkar, S; Empreendedorismo e Inovação., Lisboa: Escolar-Editora, 2007

Teaching methods and learning activities

The teaching method involves theoretical contextualization and the practical application of these same concepts. The learning activities are structured around the presentation of academic articles in the field, the use of frameworks and case studies, using the student's own PhD subject whenever possible.

Evaluation Type

Distributed evaluation without final exam.