Minho Aveiro Porto
  • Entrepeneurship: Course Contents
Universidade do Minho
Universidade de Aveiro
Universidade do Porto

Entrepeneurship Course – 2021-2022


Catarina Maia (cmaia@fc.up.pt)

Many startups fail because they elaborate sophisticated business plans ‘behind the desk’, but don’t validate their ideas early on with real-life customers. This course provides real world, hands-on learning on what it’s like to actually start an innovation driven company. It combines theory with hands-on practice. The main goal, within the constraints of a classroom and a limited amount of time, is to give students a framework to test the business model of a startup while creating some of the pressures and demands of the real world in an early stage start up. The class is designed to give students the experience of how to work as a team and turn an idea into a company.

Time Table

Not yet available

Course contents

1. Business Model/Customer Development

2. Value Proposition

3. Customer Segments

4. Channels

5. Customer Relationships

6. Revenue Streams

7. Partners

8. Resources, Activities, and Costs

9. Storytelling methods

10. Lessons Learned Presentations


The evaluation is based on:

  • Presentations of the business model building blocks – 5 presentations (total of 14 points)

  • Lessons learned presentation (4 points)

  • Participation in classes and meetings (2 points)